This project was created for the new recycled product:
a trendy sitter made out of old tyres and ropes.
a trendy sitter made out of old tyres and ropes.
When starting the project we were playing with the similarity of the words “tired” and “tyre”.
So we came out with the slogan capturing the idea of functionality of the product
(sit when you are tired) and the idea of recycling materials used for the product (old tyres):
"tired? sit on your tyre."
So we came out with the slogan capturing the idea of functionality of the product
(sit when you are tired) and the idea of recycling materials used for the product (old tyres):
"tired? sit on your tyre."
The brand is called GUMA which is a Slovenian slang word for a tyre.
Even though the product might be aimed at international online sales the Slovenian word "guma"
was kept for its uniqueness.
Even though the product might be aimed at international online sales the Slovenian word "guma"
was kept for its uniqueness.
Branding (the logo and the background) was designed to capture the idea of the tyre and ropes.
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